Product instant answers?

[evoNick]

Hi Guys,

I noticed today that Google was serving a VERY different organic result for a product level search.  The query was "giro aspect".  Included is a screenshot of the SERP.  Anyone know about these?  Is there anything we need to do to get this (i.e certain schema.org markup)?

Any insights appreciated,
Will

fPzGb06.jpg

[Alick300]

Hi Will Swales,

That is called Google answer Box. I'm sharing a detailed article published on this yesterday on SEW.

http://searchenginewatch.com/sew/opinion/2414342/google-answer-boxes-the-what-why-and-how

Hope that helps.

Thanks

[Paddy_Moogan]

Hi Will,

The previous reply is a good one - these are answer boxes and are becoming more and more common. Here are a few more resources for you that may help:

http://searchengineland.com/library/google/google-onebox-plus-box-direct-answers

https://moz.com/blog/more-google-answer-boxes-with-bonus-experiment

https://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph

It's definitely worth following Dr. Pete on this topic, he tends to spot these new features pretty early and often talks about what they could mean for the future, as he has in the blog posts above.

I hope that helps!

Paddy