SEO: Can you rank Amazon product Pages ?

[GAZ09]

Hi Guys

Just a general question about doing SEO for our product pages...

We have a range of products on Amazon and wondered if it is worth build some good links to our product pages to get them ranked higher in Google ??

Is it easier to rank Amazon product pages ??

Thanks Guys G

Gareth

[EGOL]

If your product pages are already ranking in the SERPs for valuable queries this will be helpful.

However, if an Amazon category page is currently ranking this might be a waste of time.

In either case, lowering your price to be more price competitive might be more effective.  With that you become more competitive for traffic coming in from ALL of Amazon's sources.

[GAZ09]

Thanks much appreciated

Thanks for your help