Is a particular page not ranking for any reason?

[IsaCleanse]

I posted about the Google WEbmaster tools Structured Data set up in this thread here: http://moz.com/community/q/using-google-structured-data-for-seo-benefit

Just a follow up question (or separate)... would having a lot of products with marked up data (via webmaster tools and not on page) hurt SEO rankings? I have not got any warning/notice etc in Google Webmaster tools about it.

• Search term 'buy isagenix' on Google Australia

  Product listing page not in top 50
  http://www.isacleanse.com.au/buy-isagenix

  15th Result on Google Australia for 'buy isagenix' is a different page on my website:
  http://www.isacleanse.com.au/isagenix-perth/

  Any suggestions welcome

[PatrickDelehanty]

Hi there

I would suggest marking up every product you have. I would focus efforts onsite via Schema - I would imagine your product pages are set up on a template, so if you add the code into the template, it should automatically add markup to all of the products. I would take to your web dev team about that though.

The reason I would focus on Schema - having Schema markup can potentially increase your rankings and improve your click through rates via enhanced snippets; not to mention, this markup is recognized by more than just Google, so you are marking up for multiple search engines, not just Google like you would be if you do it through just WMT.

I would also suggest looking into a secure protocol for your site (https) as that is a ranking factor and you are an ecommerce website. It's important to let search engines know that you are protecting information from customers and value their privacy. It's thought by some that having a privacy policy page (among others) is considered a good trust signal to search engines - but either way, it's comforting for a user looking to make a purchase.

Don't forget to do some competitor research to get an idea of opportunities others are taking advantage of.

Lastly, be sure to avoid common ecommerce SEO mistakes - here's a great resource on those. And be sure to check your Pagespeed Insights - the site seems to be loading slow for me.

Hope this helps! Good luck!