"sex" in non-adult domain name

[inhouseseo]

I have a client with a domain that has "sex" in the domain name. For example, electronicsexpo.com.

The domain ranks for a few keywords related to the services offered. It is an old domain that has been online for over 10 years. It ranks well for local keywords. No real SEO effort has been made on this domain, so it is rather a clean slate.

I am going to be doing SEO on this site. Will the fact that the word "sex" exists in the name have any sort of negative consequence. There is ABSOLUTELY NOTHING adult related or pornographic on this site.

I would think that search engines are sophisticated enough to differentiate, but would potential customers with things like parental filters be blocked from viewing content?

Is this hurtful in anyway? If so, would I be better off changing domain names?

TIA

[randfish]

I wouldn't worry about it at all. The engines are definitely advanced enough at this point to perceive "Electronics Expo" and separate that from "Electronic Sex Po." If you love the name and think it's brandable, go for it.

[MattAntonino]

The things you make me Google ...

I agree - and I checked just to be sure but yes, you should be safe. (On the other hand, ExpertsExchange.com changed their domain name after it was mocked about a billion times. They now have the hyphenated version.)