How should be a perfect SEO Title, Description, H1 and H2?

[pompero99]

Hello friends,

i have a very good question.

In a website of coupon codes, how should be a perfect Title, Description, H1 and H2?

For example: If our main keyword is "Promo codes Amazon" but we we want to get good results with "Coupon codes Amazon", "Discounts Amazon" and "Coupons Amazon", how should be a perfect SEO?

In some sites, people we use some tactics like month or year in title and descriptions or number of coupons and offers.

Thanks so much.

[EGOL]

It is really hard to give advice like this because "Perfect SEO Titles" and descriptions and headers depend upon what website you are going to publish them on.

If you have a big, strong, kickass website you can put very little effort into this and beat everybody around.  Just slap up  "Discount Coupon Codes for Amazon" and you will beat everybody for all permutations of the keywords.  You will rake in almost everything.

Now if you have a new, weak, tiny site then you will have to be like a mouse in the elephant cage at the circus.  He has to target one tiny little morsel of food on the floor, wait until none of the elephants are looking, dash out, grab it, run back to his hiding place, and pray that he doesn't get stepped on the entire time.

So, your title tags have to be customized to the strength of your site compared to your competitors and the query that you are targeting.  Coupons is a very competitive niche so you will have to be very smart.

If you have a new, weak, tiny site, your goal should be to find queries that are used but that noone else is targeting.  You gotta be a really smart and fast mouse.  For that reason, researching what people might query and finding those that are unguarded is everything.   And, generic advice has no value.

[pompero99]

Thanks so much for your answer.

[PatrickDelehanty]

Hi there

It really comes down to doing proper research based on what your users are searching for and making sure your content and on-site SEO are a reflection of those searches and finding variations of those queries/keywords.

It will take a bit of manual labor and research, but again, it will pay dividends in the long run.

Hope this helps a bit! Good luck!

[ClaytonJ]

Egol has detailed a very good answer. It depends on your site strength and site attributes before you can make a firm decision.

ie if a weak site I would not start off with Discount as the first word in your title - The title has high SEO impact so I would chase keywords that are of high relevance. The title generally can only be 512 pixels before it truncates, back to 487 pixels. If a very weak site I would include a location in the title to get ranked for something, take a beach head and expand from there.

So use a serp optimizer tool and review your Title, before finalizing

So you could use as the title

Promo Codes Amazon | Coupon Codes | Name of website

Then depending on which is your landing page you may be able to make the SEO URL relevant.  ie www.website.com/promotional-codes-amazon

The description has no SEO value that I am aware so this should be your CTA for a click. So that is where you have fun and can be aggressive is the tick ✓ Free Shipping ✓ Cash on Delivery ✓ 15 days Return - Jabong is using this to devastating effect at present.

Your H1 is important for SEO and again it depends on your site but it could simple be "Promotional Coupon Codes Los Angeles".  H2 again should compliment your strategy so google sees all ducks lined up and has a clear picture of what your website does.

Not sure if answered your question, but hope that helps, as Egol indicates the strategy depends somewhat on the strength of your site.

For the actual perfect clickable optimized ad - we actually run scientific experiments in the form of surveys on them for clients. No other way we know it can be done. Finally use the pipe | splitting phrases in your headline as that makes generally for a more clickable ad that hyphens etc. plus uses less pixels.

[MattAntonino]

Love the mouse analogy - perfect. This is a great answer and a great example of how to answer. Agree with the substance as well. Find the morsels you're able to get quickly, feed off those & grow.