Traffic and keyword drop

[socrateskirtsios]

Hello,

On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent.

Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media.

Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not?

Thanks in advance.

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[PatrickDelehanty]

Hi there

Moz has had a couple of issues over the last few days, so check here and see if this applies to you. Also, does this drop happen in your Google Analytics?

You should check the Google Algorithm History page, as there are resources about a update that happened on May 3rd.

Hope this helps! Good luck!

[socrateskirtsios]

Thanks for the answer. I'll check the resources for the new Google Algorithm update.

Traffic dropped in Google Analytics too, not only for Zaliki website, but also for another 1-2 hotel websites. That happened since the beginning of May, and until then, traffic increased steadily over the last six months.

[MarieHaynes]

There have been a few changes over the last few weeks that could affect rankings.  Google released a "Quality Algorithm" that seems to be like Panda but isn't Panda.  More info here:

http://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118

The mobile friendly algo started to roll out April 22, but I see that you are mobile friendly so that's probably not it.

Google also released a new doorway pages algo but we don't know exactly when. If you've got cookie cutter pages (i.e. targeting different cities, etc.) this could possibly be a factor.

It's tough to say for certain what the issue is though. I'd also be looking at whether or not you made any changes to the site recently as technical issues could be a factor as well.