Google News and Meta Title

[JohnPalmer]

Hi,
1. I just read this article: https://www.seroundtable.com/google-news-titles-h1-19876.html
Google want the same title. no problem. but what about the brand? for example
POST TITLE BLA BLU | My Brand
The "post title bla blu" is the H1 and title of the article and | My Brand is my brand...
I can keep it as is with the My brand? or remove it?

what about posts with long title for example "POST TITLE BLA BLU POST TITLE BLA BLU | My Brand"
What is you suggestion, I know Google doesn't show all the text and we'll see "...". it's still important to write the brand name in the title or just the post title? (without the brand).

Thanks,

[PatrickDelehanty]

Hi there

I like to include brand in the title, and I actually use the " Page Title | Brand " format. As long as the main page title is seen within the 50-60 characters of your search result, your brand doesn't have to appear - reason being, crawlers read the entire title, but users really only care what they searched for, unless they have a brand preference, so the title of the content will do just fine.

Whatever format you choose, keep it consistent.

Hope my opinion here helps, good luck!