B2B site targeting 20,000 companies with 20,000 dedicated "target company pages" on own website.

[McTaggart]

An energy company I'm working with has decided to target 20,000 odd companies on their own b2b website, by producing a new dedicated page per target company on their website - each page including unique copy and a sales proposition (20,000 odd new pages to optimize! Yikes!).

I've never come across such an approach before... what might be the SEO pitfalls (other than that's a helluva number of pages to optimize!). Any thoughts would be very welcome.

[Hutch42]

Why would you worry about SEO on pages that targeted? The only people you want finding them are the specific companies, I would no index all of them and use the best versions of the copy to create a few general landing pages.

[Mustansar]

I do agree with Hutch.

If you're not targeting openly to all businesses then you don't need to worry about SEO of all your site at all. However, you may need to work out on your main site SEO and other activities related to SEO.

[EGOL]

what might be the SEO pitfalls

I don't know what they expect to accomplish here, so using only the information provided, my opinion is that the pitfall is a waste of good money.  Also, adding all of these pages to a site is going to suck power from other parts of the site.

If I saw my company featured on this site, my impression will be that they are doing this as a form of spam.  Why would they want a page on their site to rank for my name.  It would make me mad if they were in my business niche.

My bet is that some SEO told them that building a mass of pages on their site will help with their rankings and they are doing the donkey walk.

[McTaggart]

Many thanks EGOL - some excellent points.