Link in H1 tag?

[evoNick]

Hi guys,

We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3

Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked.  You can see this here:  http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx

The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment.  My concern is that the brand name is a critical part of the product title and should be text (not a link).  Any suggestions?

Thanks!
Will

[PatrickDelehanty]

Hi there

While this isn't necessarily a bad thing (at least in my opinion), what I would do is instead have a link or brand logo in the product description or below it that links to the assortment of said brand name.

From a user experience standpoint, I would be more likely to click the logo or a "See more mens Arc'teryx products" under the description. Also, H1s are usually not links, especially on eCommerce websites - so users would not think to click that.

These are just my thoughts - either have a link or logo that links to your assortment of branded products, but not in the H1. That's my two cents!

Hope this helps! Good luck!