Main Site Social Media SEO impact on different product specific site

[oriolbandalux]

Hi,

Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was  to focus this minisite on  selling personalized usb memories  and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es,  as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site.

I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names.

I look forward for your response.

Best regards,

Oriol .

[irapasternack]

Hi Oriol,

If I understand correctly, you are asking if there is an SEO advantage to your Microsite if you link that site to your parent site's social profiles.

If you have content on your social profiles related to the microsite, and therefore those profiles will be useful and of interest to your microsite visitors, then the links are valuable. I'm not sure if there is a specific SEO value to the microsite, but if you provide value to your visitors, that is going to be a positive.

Are you adding content of interest to the microsite visitors, and/or linking back to the microsite, from your social media profiles? That is where you are have more potential to get value for the site, if you can send engaged and interested visitors to the site from your social media presence.

Make sense? Feel free to clarify if my assumptions are off.

Ira

[oriolbandalux]

Hi Ira,

Thanks for your response, indeed the social profiles are related to the microsite, as at the end the minisite is just a category of the promotional products that I have on the main site, So that part should be fine.

I like your idea of promoting the minisite also on the social profiles of the main site that is something that I have not done so far, so I will try that out. Let's see if this way I can get more traffic to minisite also, that gives more information and images about the products and where I have higher conversion rate.

Thanks again for your help!

Oriol .