Use of the word Find in Title Tags

[RafeTLouis]

Hey, So i'm looking to make content that is optimized for Finding an injury lawyer in boston.

The Phrase "Personal Injury Lawyers in Boston" get's a lot more searches than "Find Personal Injury Lawyers in Boston" but with the Find is it less competitive?

The same thing goes for "Find lawyers in Boston" vs. "Lawyers in Boston."

My question is, is it better to put the word FInd in front or not?  Is there a downside?

[AlanBleiweiss]

In the real world most people use the least number of words when searching for something to get the most relevant results.  based on the data I see (and the examples you provided), it's fairly clear more people search without using "find" in their search query.

While it is true that you can still optimize a site for "lawyers in ____" even if you include "find" in the page Title, the more precise the topical refined understanding a page has to a specific search query based on common intent, the more likely that page will be able to properly rank for that situation.

So while you can include "find" in the page Title, I wouldn't recommend it in this case.