What is the best address format to display for a buissness for SEO?

[nat88han]

There is a new location opening soon and would like to set up local pages for it.  What is the best/most SEO friendly way to write out the physical address?

I looked on USPS and they show:

7227 W GRAND PKWY S
RICHMOND TX 77407

But local businesses seem to have the West and South written out:

7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly?  Not sure about writing out "West" or using "S." for the cardinal direction.

[PatrickDelehanty]

Hi there

I would write out the word "West" / "North" / "East" / "South" just to avoid confusion. Search engines will be able to pick this up either way, but just make sure you are consistent.

Here are some resources to check out:
How to Have a Successful Local SEO Campaign in 2015
How to Perform the Ultimate Local SEO Audit

I would also take a look at Moz Local - it helps you manage and change your listings quickly and efficiently.

Hope these give you a bit more guidance! Good luck!

[MiriamEllis]

Hi Nathan,

I recommend going with USPS version. I use SmartyStreets.com to look these up. Also, recommend you check out Nyagoslav Zhekov's recent post on acceptable NAP:

http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations