Lost trafic with Backlink

[johncurlee]

Hi Moz experts,

We lost drastic trafic from two links of our partner. Do you know what could be the reason ?  It is not the main source of trafic, we talk about 2% but our partner is really interest to see the add-value of this link to our website. Thank you in advance for your consta

1. Do you know if the partner need to update his sitemap when you send it the links ?

2. Do you know if the lastest update ( Between octobre 2014 to august 2014) of Google algirthm has an impact ?

3. We update our new website on november. However, we lost trafic in october and in august? So, do you think  I need to take action on my side ?

What your recommandation Moz experts ?

[PatrickDelehanty]

Hi John

I would take a look at your backlink profile in Majestic and take note of your metrics there. I would also take a look at this resource to see if you need to remove links at all or if you have any issues after you research your backlinks. I would also check and see if any drops line up with algorithms or SERP updates.

I would also check your Google Webmaster Tools to see if there were any issues that have popped up, like a potential manual action.

Also, ask yourself about your partners backlinks:

• Does this link help my website?
• Is this link relevant to my website?
• Would I trust this site (that's linking to me) if I landed on it?
• Is the website or content in which I am being linked from topically relevant to my website?
• If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

If the link isn't relevant or doesn't help your site, it's better that you lose it. But if for some reason the site isn't sending traffic the way it used to, and it is a relevant partner, I would put their backlink profile through the ringer in Majestic and also check their metrics via SEMRush.

Hope this helps! Best of luck!