About link building in 2015?

[nans]

I don't think we still can use the same link buildings tools of years ago.

So, how relevant is this article (from 2009):
http://moz.com/blog/17-ways-search-engines-judge-the-value-of-a-link

Or is there any update?

Nancy

[PatrickDelehanty]

Hi there

I would say that most of this list still stands. A couple of things I would point out:

Anchor text - Try and steer clear of exact match anchor text. It can trip spam filters if you have too much of that going on in your backlink profile. Try to make more use of branded anchor text. You can read more here.

nofollow links - Don't disregard links because they are nofollow. They can be valuable and important, especially if that link is relevant to your business and helps expands your visibility to your audience. There's a great article here about nofollow.

PageRank - Google doesn't update this metric anymore. You can read more here. There are metrics elsewhere via OSE and more below that I list that you can find just as useful.

All in all - the best way to define a bad link is to use your own intuition and common sense:

• Does this link help my website?
• Is this link relevant to my website?
• Would I trust this site (that's linking to me) if I landed on it?
• Is the website or content in which I am being linked from topically relevant to my website?
• If you check metrics - does anything about the metrics (domain authority, page authority, Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?

Truthfully though, if you're asking that many questions about a link and still going, it's probably not a good link. A good link, in my opinion, is one when you see it, you just know that's a link that you want and that you can greatly benefit from with no hidden or false intentions. No need for tools - unless it's citation building like Moz Local or Whitespark. Those can be helpful!

This list from Rand is still helpful though and interesting. Hope this helps! Good luck!