Can we create regional pages on Facebook?

[IM_Learner]

Hi,

Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept.

Regards

[Houses]

Hi,

It makes sense to have a Facebook page for every country you operate in because you can then talk in the right language to your fans and post content that would be of regional interest to them.

Hope that helps

[IM_Learner]

Thanks for the reply Houses! Probably I framed the question incorrectly.

Please visit http://www.adweek.com/socialtimes/facebook-testing-globalregional-fan-pages-that-share-a-single-like-count/279822 page. It dates backs to 2012 but i want to know if something similar is still possible.

Regards

[linklater]

Yes, it is still possible. I see this features utilized by a number of brands in my vertical.

The redirect is automatic, based on location, and underneath the brand name and segment there's a link with the wording "Redirected from [main_page_name]".

The Like count is shared, and if a user mouses over the "redirected from..." link text they see a pop-up with the header of the primary page.

Definitely do-able, and I would say increasingly popular for major brands with a strong international presence.

Cheers!

[IM_Learner]

Thanks linklater! Can you please guide me how to implement it?

[PatrickDelehanty]

Hi Shailendra

What you are referencing seems to be Global brands on Facebook. This was something that had quite a bit of chatter in 2012. This doesn't appear to be something that Facebook is focusing on at the moment, but there are things you can do.

What you're going to want to do:

• Go to Create a Page in Facebook

• Select the type of page you want to create

• Select your category and name

• Fill out your information

• Under "4 Preferred Page Audience" you will be able to pick your audience based on...

• Location

• Age

• Interests

• etc.

Now, if you have multiple regions you work in, it may be in your best interest to create a couple pages with information specific to that region - products, contact information, location, staff, website (if that's the case), etc.

Might I suggest you also look into Advertising on Facebook as well. This gives you the ability to target specific people on Facebook through a paid medium, like demographics, behavior, connections, or of course, location! Read more here.

Hopefully this helps you - let me know if you have any more questions or comments! Good luck!

[gfiorelli1]

Actually you may think in building a Global page on Facebook. As you can read in the page I linked, with Global Pages:

Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets. More details on this new framework:

• One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT).
• One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
• Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.

The problem is that the requirement really are for strong global brands, as you can see in detail in this post.

Honestly, I looked a lot into the Facebook Business pages and I was not able to see an explicit link for creating a global page. So, I consider right what some experts say that you have to contact Facebook directly via email.

However, if your brand is global, but not with such a big budget so to afford a Global Brand Page, then the only solution is creating as many regional Brand pages as you need.

This is very easy. Just create a page normally, but then indicate in the creation process the region your Page targets for each regional pages.