Should I link from an optimised product image to the product page from a blog post?

[the_wildman]

If I am writing a blog post about a product, or a number of products, and I'm including optimised images of the product, should I link from the images to the product page in the shop?

Usually I remove links from images as they lead visitors to a simple image page but could it be worth linking from an optimised image to a product?

Thanks in advance.

[SanjidaKazi]

Hi Steve,

I don't see a problem with doing that but best practice would be to leave the optimized image alone and add some linked anchor text somewhere or maybe link the product name within the blog post instead? I have shared a blog post about internal linking below. Check it out

https://blog.kissmetrics.com/commandments-of-internal-linking/

"In keeping with the content theme of internal linking, your internal links should use anchor text as opposed to linked images. Image links are fine, provided that images are not the main source of links, and assuming the image is properly alt-tagged."