Business Name is Meta Description

[Kdruckenbrod]

I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as:

Business Name or BusinessName (no space with Trademark)

I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names.

Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...

Welcome to businessname in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...

I'm not sure which would be best for Google and other search engines.

Thanks for your help.

[Mark_Ginsberg]

I'd go with Business Name, because it's more likely to be searched.  Searchers like to see content that matches their exact query.

Also, personally I hate when people use copyright / trademark annotation in copy when they don't have to.  Others may disagree, that's just me!

[Alick300]

Hi Swendt,

I presume you know that the meta description is not a ranking factor in Google but indirectly yes because meta description is mainly used to increase CTR. If CTR would improve ranking will also improve.

Now coming to your question

If your business name is a single word like Microsoft then I will go to second option with first alphabet in capital & if your business name is two word keyword like 'Wall Street' I will go for first option.

I hope it helps you.

Thanks

[Bob_van_Biezen]

Hi Swendt,

Personally I would stick to what fits your overall branding strategy best. this means I wouldn't change anything about how your business name is displayed just because it's in the meta description. A few things I would consider when making this decision:

1. Is your business name merged or separated in your logo?

2. If your a existing brand, do people search for your brandname merged or separated? This gives you more insight in your customers perspective. (you can check this through Google Keyword Planner in Adwords)

3. If your business name tells potential customers something about what you do I would definitly consider readability aswell. If your business name contains two worlds I would, in most cases, separate them.

Also, I'm not a huge fan of TM aswell, but I'm from Europe so I'm not sure if it's more common in other parts of the world.

Good Luck!