Getting Google Plus Page to Appear

[LMcLaughlin]

I've recently been making changes and updates to my company's verified local Google + page--my question is when and/or how do I configure it to appear in the search results? When I type my business into Google (Exchange Capital Management), it's not even within the results displayed. The page isn't accessible unless someone were to Google "Exchange Capital Management Google Plus." As mentioned, the page has been verified, updated, and has about 8,000+ views.  Any advice or feedback is appreciated!

All best,

Lauren McLaughlin

[RyanPurkey]

Hi Lauren. Cyrus wrote a nice post on this last year: http://moz.com/blog/google-plus-tips-seo, specifically, "For this method to work, it requires that your visitors actually engage." (Emphasis his).  The rest of the tips break down how to incorporate the work you do there with the work you do on your site.

Next, appearance is partially a branded search question. Sometimes if there's not high enough volumes, Google doesn't incorporate it within the search results.  Still, if you begin integrating it more and get user interactions: follows, reviews, comments, etc.you'll be much more likely to get it to show up.  Cheers!

[LMcLaughlin]

Thanks for your response, Ryan.

I am still a bit confused after seeing similar local firms' Google + pages appear next to the business name--these competitors have similar, if not less engagement on their pages. Guess I'll just continue to step it up! Thanks again.

[ChaseMG]

Assuming this is your page -- https://plus.google.com/+ExchangeCapitalManagementIncAnnArbor/about -- about the only thing I could suggest is get some reviews. That would show more engagement than anything else. The Google+ page showed up when I searched for your company's name, but then I'm nowhere near Michigan.