On-page SEO opinion on this Wordpress theme

[WillWatrous]

Hi everyone.

As an SEO agency we've been moving more toward genesis themes, however we have a client who really wants to redesign his website using the following theme: http://themeforest.net/item/this-way-wp-full-videoimage-background-with-audio/943634 - the theme would be images with no audio on the homepage.

He is a remodeling contractor and likes the design and functionality of the theme. I'd like to get others feedback and opinions on what you think about the on-page SEO of this theme?

Thanks.

[RyanPurkey]

My hunch is that it wouldn't perform as well against a site with a static menu and more information readily available. Graphically it's nice, but it's being marketed towards that sector: fashion, photography, art.  Maybe you could theme his gallery section that way... and stick with an easier to navigate one around it.

[Linda-Vassily]

Also, it is a fixed rather than responsive layout. Google has announced that as of April 21 they will be expanding using mobile-friendliness as a ranking signal, so that would be a drawback. http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html