Best URL structure for SEO for Malaysian/Singapore site on .com.au domain

[IsaCleanse]

Hi there

I know ideally i need a .my or .sg domain, however i dont have time to do this in the interim so what would be the best way to host Malaysian content on a www.domainname.com.au website?

www.domainname.com.au/en-MY
www.domainname.com.au/MY
domainname.com.au/malaysia
malaysia.domainname.com.au
my.domainname.com.au

Im assuming this cant make the .com.au site look spammy but thought I'd ask just to be safe?

Thanks in advance!

[RyanPurkey]

I'd choose one of the top 3 options listed as subdirectories are going to better associated with the root domain than subdomains.  Moz has done several tests of this with one of their latest recaps here: http://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday. From Rand's WBF:

You're asking, "Should I put my content on a subdomain, or should I put it in a subfolder?" Subdomains can be kind of interesting sometimes because there's a lot less technical hurdles a lot of the time. You don't need to get your engineering staff or development staff involved in putting those on there. From a technical operations perspective, some things might be easier, but from an SEO perspective this can be very dangerous. I'll show you what I mean.

So let's say you've got blog.yoursite.com or you've got www.yoursite.com/blog. Now engines may indeed consider content that's on this separate subdomain to be the same as the content that's on here, and so all of the links, all of the user and usage data signals, all of the ranking signals as an entirety that point here may benefit this site as well as benefiting this subdomain. The keyword there is "may."

Cheers!

[kwoolf]

Google has stated they are better now at relating subdomain content to the TLD domain, but you're probably still better off using a subfolder. If you do go with a subdomain, make sure to link them in your GA code for better reporting.

There are so many languages spoken in Malaysia that this domain issue is really not going to help visitors on your site. If you're going for consistency, you'd need subfolders or subdomains for all supported languages. If you're only using English, then I wouldn't even consider this change. Simply use www.domainname.com.au/malaysia/ to host content relevant to this market until you can get your TLD. This would send the strongest signal to both search engines and site visitors that your content is targeted for Malaysia.