Does Google Analytics' Enhanced Link Attribution cause any SEO problems?
-
We are looking to implement Google Analytics Enhanced Link Attribution on our site. Our tech person says that this will cause SEO problems because of "duplicate URLS." I am not technical, so I don't understand this at all and can't find any research on the topic. I would like to know if there are any known SEO problems caused by putting in Enhanced Link Attribution.
-
I think your tech might be missing something. When done properly, GA's Enhanced Link Attribution merely adds an attribute to the clicked internal link and sends along the information via Google Analytics. The content isn't seen as duplicate by Google in these cases and most people when linking to a specific page will use the address from the URL bar or some kind of sharing button.
-
Ryan is absolutely right, Enhanced Link Attribution doesn't come even close to creating a problem for your SEO. It won't generate any URLs so you techie might be confusing this with another feature/ tool.