Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?

[AppleSauceRules]

I"m looking for specific breakdowns of search volume in google by:

#1 Vertical (Shopping/restaurants/Services etc).

For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014?

#2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones)

Is there a breakdown of google search somewhere online that gives this type of information?

Thank you MOZ community, really appreciate it!

[socialengaged]

This is a new tool from google that helps you see how each channel was influential in the conversion path with breakdown by industry type. This isn't anyway what you were looking for. The only other suggestion that comes to my mind:

Use Keyword Planner from Adwords, and search for ideas of your keyword. Then type something generic (like car insurance) to see all related searches to that particular topic, to get a rough idea of what the search volume is for all those queries.

Hope this helps

Eugenio Tommasi

[AppleSauceRules]

Thanks for the tip here!

There must be some place online where we can see the breakdown of search volume by vertical? Anyone out there in the moz community done a research report or found a research report that shows google search volume by category/vertical over the last 5 years?

[socialengaged]

I think having search volume by vertical is not easy or possible. This because there are so many queries users can use to get to a certain page. Another solution is to use google trends, but you will have to define general keywords for your search: as google shows here  you can use trends to target your business and compare different keywords for it to get insights at the business search volume.

But I don't think you can find such data in other ways. What kind of results would you like to expect?

Car Industry: 100.000.000 searches / month

Advertising: 100.000.000 searches / month

It would not be possible: where for example you would then put a query such as "Audi Commercial Advertising". This because queries can target several business industries. What do you think?

[AppleSauceRules]

I really appreciate you thinking this through for me, but think about it.  Let's take the restaurant industry. There have to be people out there making presentations and putting in facts like "X # of searches are being made by people in the U.S. looking for local restaurants (for example). Or the car industry, people need stats like "X number of people searching for a new car in the U.S. this month"

These statistics seem a vital part of the search community, and understanding these statistics when putting together any kind of global online marketing plan seem important.

Any other ideas to really dig down and get some more specifics?

[socialengaged]

Hi

Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on.

Hope this helped