Dynamic websites & SEO

[Bendall]

Hello Mozzers,

I would love some advise from some seasoned SEO people PLEASE.

The company I work for are replacing their static website for a new dynamic website which affectedly serves blocks of generic content based on the users activity.

Currently we rank really well, especially for local long tail terms - however I am very unsure and apprehensive as to how this new approach will affect our rankings.

Can Google index content pulled together on the "fly"?

Can anyone recommend an article, website, white paper - explaining how to limit the change to SEO?

Kind regards

Ben

[LauraSultan]

Yes, Google can index dynamic content. Whether or not this will affect search performance depends on multiple factors.

• What platform is being used?
• How are URLs affected?
• Are the blocks of content creating a duplicate content issue?
• Is it possible to optimize the title tags and other on-page factors with that kind of variable content?
• Is content hidden on the page and then revealed based on user activity?
• Will you be able to set up canonical tags?

With more information, I might be able to point you in the right direction.

[Bendall]

Thank you for your quick reply Laura. When I know more over the coming week I will come back to you (if you don't mind).

All I really know at this stage is of our complete change of approach - and I am super concerned we will drop off SERPs and our lead gen will be "hammered".

90% of our leads come from organic.

Thanks again.

[LauraSultan]

Understood. Just post more details as you learn them, and I'll do my best to address any issues.