Page Authority = 1 of linking page?

[Bertrand13]

I am trying to determine if any of our PR services or inbound links are hurting our SEO. To do this I am using the Open Site Explorer tool and checking some of the URL's that link to us. While doing this I found a page that has a Page authority of 1/100 most other links have a decent authority...does this score mean this page has been penalized by Google? If not what else could a 1/100 mean?

[Ray-pp]

Hi Bertrand13,

Unfortunately, from Page Authority alone, we cannot determine if a page has been penalized by G. The page could be new, thin content, doesn't have many links pointing to it, hosted on a new domain, ect.

You're on the right track for auditing the PR services. When pages, such as the one you've identified, are found the next step is to do a manual review of the page.

When visited, is the page:

• Very spammy
• Little to no content
• Bombarded with comment spam
• Includes a ton of external links
• Completely unrelated to your niche
• Stuffed with keywords

If so, then I would say you want to disavow that link and ask why/how your PR firm acquired the link.