Overuse of Keyword in Blog Articles

[ImprezzioMarketing]

I have a business that I just recently started working with and he has written a ton of blog articles (some of which are really good) and decided it would be a good idea to insert the keyword hes targeting into the content or title of many of his blogs. Lets just say for example that the keyword is plumbers chicago. So I searched on Google and the words "plumbers chicago" (in that exact order) are on 199 pages on his site, not including filtered content.

He is on page 2-3 for that keyword and I'm wondering what people's advice would be for a site that has so much content referencing the same exact keyword. It is a keyword that is service + location too so it actually doesn't even make sense when you read it in half the sentences it's in.

I think one of the main issues of why it's on so many pages is he has a tag for it in Wordpress and tons of the blog articles have that particular tag.

[Ray-pp]

Hi  ImprezzioMarketing,

I suggest adding localization to the URL structure of the blog and removing the keyword stuffing from the titles and such. For example: www.domain.com/chicago-plumbers/title-of-the-blog-post

With the above structure, every post listed in the local are would include localization in the URL and not require him to stuff the keywords into the other areas. You'd still want to try and localize the content as much as possible. E.g. talk about specific jobs successfully executed in the Chicago area.

Also, try and consider the human readability of the keywords. Would you search for "plumbers chicago?" I bet more people search for "chicago plumbers" instead.

Google adjusted to understand 'tags' in blogs and discount those links. I do not put much weight into tags, they are more used for UI/UX and allow for visitors to quickly find content related to the current content they are viewing / search the site easily. As with most SEO strategies, make sure to diversify as appropriate.