Targeting combination of keywords

[vliegticketsnl]

Hi,

On our website Vliegtickets.nl we are now targeting one combination of keywords " flights + destination".

We are working on a new website and we are rewriting texts for the launch. Our idea is to target again on the combination " flights + destination", but also target other combinations.

Our intention is to have a first introduction text targeted on " flights + destination" and have lower parts of texts (descriptions) targeted on the long tail, with use of keywords like  flight / fly to / cheap tickets to etc.

Our page will be divided like this:

1. introduction text max 150 words (h1 + h2) targeted on " flights + destination"
2. box 2 Cityguide snippets / content in context of destination - targeted on city name
3. box 3. Question: target on new generic keywords + combination of destination

What is your point of view on box 3?

• Is it the right way to target a broader range of keywords?
• Should we use these long tail keywords (fly to / flights / cheap flights...) also in meta title / meta description / strong kwds, etc?
• Or will it be sufficient if we target on one combination and use those synonyms in a lower density?
• Or is it best to keep the focus on one main combination and other pages on other keyword combinations?

Best regards,

Vliegtickets.nl

[AndyEadie]

As long as it doesn't impact user experience I would say target your keyword combinations on a page by page basis. This also allows you to use sculpted link text and one main page as your hub linking out to associated combinations, thus you provide a strong linking structure. The simple rule is that a single page cannot be king of all keywords, too many and you are diluting their power.

Andy

[IM_Learner]

I feel like you are targeting too many keywords on the same page. It's better to target 2-3 keyphrases (broad + LSI) and craft content around it. It is very necessary to have an intuitive design and content that drives the user to the conversion page.

You should use primary keywords of the page in title, description and url (if possible)

Also, pages should not be deep and the site architecture should be flat.

[Andy.Drinkwater]

I would agree with both Andy and Shailendra. Keep your pages focussed and where possible, have pages with a dedicated purpose.

Create pages in a structured manner and as already mentioned, try and get a phrase into the URL, the page title, H1, etc., but ensure that your links can be followed easily by your visitors as well as the search engines. Embed a few links with strong anchor text into the page content where possible as well.

Good luck,

Andy