Blogger & Influencer Outreach

[garrettkite]

I'm trying to find the most effective way to do blogger & influencer (YouTube) outreach. Is there some type of site that you can use to find and connect with influencers that are willing to feature products and services in their posts and videos?

Up to this point I have simply been searching for top bloggers in geo-targeted areas - i.e. "bloggers in sacramento" - then sending them an email and connecting that way. It seems like there has to be a better way, though, right? I'm envisioning something like a classifieds site where you can list your clients' biz info, budget and what they need, and an influencer can then decide if that is something they would like to feature.

Does anyone know of something like this exist? Or at least a more effective way to go about connecting with influencers that are willing to feature products and services?

[KiyoW]

Have you tried registering at a site like HARO? (helpareporter.com) I recall seeing features about product reviews quite frequently there. There's still no guarantee that your pitch will be featured, but it's a great way to get in touch with reporters looking to do reviews. You could also try using a tool like Social Searcher or BuzzBundle to look for specific conversations on social media regarding collaborations.

[GaryVictory]

Hi Garrett

I suggest using followerwonk.com to pull out "bloggers" or influencers within your target market. This is a fantastic tool and I reccomened you check this out. You can search Twitter "profiles" and "bios" that relate to your business.

I'd never cold call an influencer "unless" your prepared to add true value to what they do, just saying :). It's much better for example to write and "epic" post and include the good things they do, how well they do it, as well as demonstrating your industry expertise - then let them know! This really does help to build true working relationships.

Hope this helps.

[garrettkite]

Lillie_Charlotte,

Thanks for the feedback. That's a good source we'll add to the repertoire! Thanks!