Designed by Backlink - Where to?
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Now I know these links don't create much value. However, every web design company seems to do it.
My question is this:
If you use it, is it always good to go to the home page of your site, or is it best to redirect to sub pages. For example, if you made an e-commerce website and you link it back to your e-commerce portfolio or description page?
Overall, is it still worth linking back from these? Should you only do it on a single page?
Thank you in advance.
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Locally, they work a lot better. Globally, they aren't like what they used to (from my experience and tests)
For your question, I would actually "mix it up" - sitewide and single page. So there's variation.
Remember that you shouldn't just rely on it though. Get some other inbound links, too

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Hi there,
I'd recommend keeping these links going to the homepage of your website and not worrying about commercial anchor text. It should be the name of your company as the anchor text and going to the homepage. This may seem very cautious but I've seen these links cause issues over the last couple of years so it's worth being careful.
I'd agree with you that the value of these is pretty low and I'd echo what Dennis says below re not making this the only way that you get inbound links.
I hope that helps!
Paddy