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    4. Google Structured Data Verses Yandex Structured Data Validator Query

    Google Structured Data Verses Yandex Structured Data Validator Query

    Local Website Optimization
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    • PeteC12
      PeteC12 last edited by

      Hi All,

      We have implemented Schema.org on our website and we have chosen a specific schema as opposed to just using the standard localbusiness.

      When we ran it through the Google Structured data tool  it did not report any error , however , when we tried it on Yandex, it showed up as us having problems with the way we have tagged our addresses for our different locations so we have made additional changes to fix this.

      I  have read somewhere that the Google Structured data tool is not 100% correct at showing any errors etc and that one should use Yandex as well for validation.

      I am wondering what others thoughts and if what I read should be taken as correct infomation?...

      I would be surprised if google did release something like the structured data validator if it wasn't as good at reporting than some others out there.

      thanks

      Pete

      1 Reply Last reply Reply Quote 0
      • AlexMcKee
        AlexMcKee last edited by

        I think it is important to distinguish the purpose of the automated validation services offered by Google and Yandex, which is to ensure that the properties utilized by the respective search engine are present, and the actual schema.org structured data initiative which doesn't place many requirements on publishers.

        With that in mind when Yandex states that the address and telephone properties are required for http://schema.org/Organization, it doesn't mean they are required by schema.org but rather that they are required by Yandex. Google's Structured Data Testing Tool doesn't state that these are required because for Google's purposes they are not.

        So both are correct but for purposes of ensuring your structured data is showing up you do need to test in all of the relevant tools. For less mission-critical structured data it is OK just to follow the Schema.org documentation and wait for the providers to implement support.

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