Blog Posting Approach

[businessowner]

Hello Moz,

I have came to realize that my blogger is copying and posting the exact content from another domain to my site. She has provided reference at the end of each article. I was wondering if this is a good practice and if it will have any SEO impact on my website.

Thanks a lot for the help

[KempRugeLawGroup]

It is not a good practice. You are not getting any SEO benefit, and you could face legal action. You have to create original content for your site to rank well. If you want to use someone else's work, then you need to get their permission and do not index the page.

Best,

Ruben

[MonicaOConnor]

Duplicate content is duplicate content whether you cite the original author or not. I would immediately reconsider your blogger's approach.

Depending on the citation they are using, they are actually creating backlinks from your site to the original source. That can help them, but, link juice doesn't work both ways.

All of your content should be unique, expertly written, trustworthy and authoritative. You want to sound like an expert in your field, not duplicate someone else's expert opinions. Content is king, and duplicate content will definitely effect your SEO rankings.