Domain Question

[Kdruckenbrod]

Which would be best for a client: (for promoting the product and SEO)

Product on existing business website:
business.com/category/productname

or

a completely new domain name for the product:
productname.com

Thanks for your feedback.

[GPainter]

Hiya,

It really depends on what you want, personally I favor having on the site (option1) that way any SEO work you do helps build up the whole domain.

Here are some options to help you (only rough)

Option 1. -  Create the product onsite

Pro's - helps build up whole domain, less work needed between two sites. Already existing site can help rankings.

cons - can clutter site, can backfire with any badly done SEO on the whole domain

option 2. - Create a sub domain (e..g sub-domain.example.com)

Pros - Can still help build you brand and gain association of site

Cons - link juice doesn't tend to flow between subdomains meaning more work

Option 3. - Completely separate domain

Pros - Can keep it separate from main domain (different link strategies etc.)

Cons - Absolutely no link juice flowed between it and main domain could double the effort to maintain two domains  Fresh sites can be harder to rank

This is what I came up with in a couple of min and one else feel free to add to my pro's & con's as i'm sure i missed some bits and pieces.