How to show on Google Maps for specific areas close to me?

[Ampweb]

Hi there,

Im wondering the best approach to get more consistent listings for google map searches (the pins on the map) for a business.
Here is a small overview. My client provides storage services in London. His business is very local as customers will only want to use them if they are from surrounding local suburbs within the City. His business is showing on the map for some of the suburbs close to his business, but it does not actually show when you search for the closest location (suburb) that his business is located in, or other local suburbs.

What would be the best approach to ensure google shows a pin for his search results when users search for all close-by suburbs to his business address? Is this possible or will it just happen over time?

He already has landing pages on his website for each of his suburbs that he is trying to target, eg: "Self Storage Camden".

[Lumina]

I think the tactic to use here might be to create some "localized keywords"; or put another way, to reference areas that might be interested in your clients service on their website.

I helped rework the website of one of my clients, and this was something we did for each of their branches (they exist in several major cities). Using references to those cities and areas nearby, we've increased traffic to each branch through those references.

I'm pretty sure Google Maps uses a combination of location-based SEO, general SEO, and zip-code structures in its algorithm for maps; so keep that in mind too!

Hope that helps!

[Ampweb]

Thanks for the reply... ok so focus on the landing page on-site keywords a bit more then.. is that what you were saying?

Cheers,

[Lumina]

Yes, but I'd also make sure to do it in small bits at a time. Meaning, don't change everything at once. Make a small change, wait a bit to see the results, and if they're good, then make another small change. If the results of the first change aren't what you want, then rethink your keyword strategy and try something a little different!

Good luck! Give an update in a while if you can. I'd be interested to hear what happens.