Why a site just dropped out of ranks

[Atomicx]

I have a site i am working on

link

It was ranking fairly well and then I added content to the homepage to  better optimize it for the keywords it was already ranking for. Ever since I did that the entire site is no longer ranking well.

Thoughts?

[RWW]

Hi Noah,

how old is your site?

Maybe it is a thing called "sandbox-effect" that you are experiencing.

I had the same issue with a site and replayed a backup that was 2 days old - and voilà all the rankings in the SERPS were back again. I cannot promise that this holds true if applied to your situation - but you might give it a try if you have a backup of the old state or have some versioning system like Git.

Cheers

Marc

[EricaMcGillivray]

moderator hat on It would be help for question responders if you left more details about what keyword(s) you were ranking for and when the drop started. Thanks!

[Atomicx]

The site is several years old. I do not think the keywords are highly relevant to the discussion. It could be any word in the world and I would want a general idea of why it was happening