UTM Code, URL Shortner, or hardline in tweet

[draftster]

We have partners that promote our site via social media.  We're looking to leverage twitter to increase SEO rankings. Does it make a difference if we use a link straight to our domain, our domain with UTM codes, or a url shortener?

[SMPoulton]

Hi there,

In short, sharing articles on Twitter alone will not help your SEO (it gets complicated as people share, and the links are posted on different sites etc.). Therefore, SEO is not impacted by how you share the link on Twitter - at my organization we use shortened urls with parameters via Hootsuite as they provide a very easy way to do this.

Cheers, Simon

[DonnaDuncan]

I'd just add one thing. Twitter gets you exposure. If you have created a resource you think might help your audience and you want it to be memorable, you might then want to consider using your domain or a custom, shortened URL.