How to add ">" category reveal in google search

[andzon]

When i look through google search and see some website categories their site this way. For example groupon

www.groupon.com › Coupons › Browse Coupons by Store

how do you do this for a website? for example wordpress. does this help with seo?

[CommT]

Hi,

These appear because of rich snippets. You need a breadcrumb rich snippet - either schema.org or microformats. There is another one but I'm having a brain fart and can't remember it... Hopefully someone else will!

It doesn't work with ssl sites though - once we put our ssl I lost all my lovely rich snippets in the serps! Maybe big G will make a change on that though since they've announced that they will give a slight ranking boost to ssl sites... My fingers are crossed anyway!

Hope this helps,

Amelia