Apps content Google indexation ?

[JoomGeek]

I read some months back that Google was indexing the apps content to display it into its SERP. Does anyone got any update on this recently ?

I'll be very interesting to know more on it

[SamuelScott]

Sure! What you're describing is called "deep linking." Here are some resources I've collected that will give you more information.

Google's portal with information on getting your app's content into Google search results

Wikipedia's page

INMA's tips for using deep linking to drive traffic to your app

Ad Week's comparison of deep linking for Google, Apple, and Facebook

Hope it helps!