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    4. Benefits of having a Title-Tag that fits on the SERP

    Benefits of having a Title-Tag that fits on the SERP

    On-Page / Site Optimization
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    • GSO
      GSO last edited by

      Has anyone seen any case studies that show that title-tags that fit on the page (http://moz.com/blog/new-title-tag-guidelines-preview-tool) have a higher ctr than title-tags that don't fit? I know it's been said that keywords past the pixel limit still matter but if there's a major benefit to ctr for title-tags that fit....Any thoughts?

      1 Reply Last reply Reply Quote 0
      • Andy.Drinkwater
        Andy.Drinkwater last edited by

        Hi,

        Absolutely! If you think about it, if you see a title that doesn't fit and you only see half a message, then you are unlikely to click on it. You can miss off important messages to help people make an informed decision and pass up opportunities for SEO.

        -Andy

        Bryan_Loconto GSO 2 Replies Last reply Reply Quote 3
        • Bryan_Loconto
          Bryan_Loconto @Andy.Drinkwater last edited by

          "User Experience" is the answer!! It always is. 😃

          When you see a title tag that is cut off, it makes you wonder... "What do they mean?" or "What are they trying to say?"

          Most will skip right on by.

          1 Reply Last reply Reply Quote 2
          • JVRudnick
            JVRudnick last edited by

            While there may be other sites, I have always used the seomofo.com site Snippet tool to test for same...works, and works great!

            1 Reply Last reply Reply Quote 0
            • GSO
              GSO @Andy.Drinkwater last edited by

              Wouldn't there be cases where a trailing message could actually entice the viewer to click though? I know I've clicked on SERP titles before for that reason.

              1 Reply Last reply Reply Quote 0
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