Is it better to create more pages of content or expand on current pages of content?

[TWSI]

I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on?

I am guessing maybe both might help, this is just a question I have had from one of my clients.

[Andy.Drinkwater]

Hi,

You are correct that both can help. However, you don't want to artificially inflate pages with keywords or filler content that is only there to try and serve a purpose, as this will come back and bite you. If you can enhance your current pages, then this is a great way to improve what is already there. If you think that a subject requires a dedicated explanation though, then this can also help.

The example you gave 'does voltage optimisation work in hotels'... if you can write an article based on this without it just being the same as 'does voltage optimisation work', but with the word 'hotel' added in now and then, then yes, it's worthwhile. Also, don't write for Google - write for your viewers. Make each page as good as you possibly can.

-Andy

[TWSI]

Thanks Andy, I appreciate the response.  I feel that my client is getting carried away and starting to write their content just for search engines.

-Tom