Getting Traffic to a New Website - Looking for Ideas

[TopFloor]

I am working with a company that is launching a brand new website (for a new business they are creating).  I am wondering what things people have done to try to start building traffic and/or awareness for the site.

[Laurean]

Beyond building a solid website....

Off page - have you considered MOZ local?  For $49 they can kick start a citation campaign for you.  First you will need to make sure the client has a Facebook fanpage or Google Plus account.

The rest is all elbow grease.

[GPainter]

A good social media campaign can really help -

http://moz.com/beginners-guide-to-social-media