230 town pages in 40 counties

[deployseo]

I have a new client who has a service centre covering each of 670 towns based in the uk. The site is set up so it can break down to a county or town, e.g.   www.caravanspareparts.co.uk/county-name/town-name.

I'm wondering at what level to point the SEO. So if I'm building keywords to the site, looking to get local pages served up for local people it would take a lot of link building to link to each of the 670 towns.

My suspicion is that if I link build at the county level, that the 'link juice' will trickle down to the towns underneath... e.g. If I link build to www.caravanspareparts.co.uk/lincolnshire, all the pages after that one (the town pages) will benefit... link text to this county-level page would be "caravan spares lincolnshire" etc...

Does anyone know if my logic is valid or can recommend an alternative approach?

[MoosaHemani]

I am working for a client that has around 28 physical locations in one state only. When it comes to link building my idea is to get most quality links to the home page and other main pages of the website but do get links to other pages randomly so that your overall domain authority increase.

Just my 2 cents.

[deployseo]

I can see why you'd do that - interesting approach.

[McTaggart]

You might find this useful. http://moz.com/blog/local-landing-pages-guide - especially the ** I serve a huge number of cities. Do I really have to create a page for each one?** bit!!!

[deployseo]

Interesting article. It looks like my initial approach of setting up individual pages is thought to be the right way forward. I just need to think of ways to generate more unique content for each one.

[MiriamEllis]

Hi DeploySEO,

It does sound like you're on the right track realizing that content development is going to need to be a major priority here. Don't underestimate the amount of creativity this process requires and deserves - you want to create a finished body of content that your customer love and of which your company is really proud. Wishing you good luck:)!