Optimizing for Branded and Unbranded terms - ecommerce

[bjs2010]

Hi,

To date, we have gone with optimizing our website for branded search terms - we have done this by including the manufacturer + product name in the links to the product, product urls, page titles, h1's etc...

Now, we are looking at optimising also for non branded terms - but all of our products are already optimized as above and I'm a bit lost as to how we would proceed with this process - my thoughts are:

1. Create the generic categories, e.g, "Decorative Mirrors"

But then, if they link through to the existing mirrors which are optimised for branded search, how do I go about it? Do I create a duplicate of the product and remove all the branded terms in the page title, h1, url and create new content for it? E.g., the same product but available twice... Doesnt seem logical from a user perspective but I cant think of another way to do this??

Thank you

[sachin-sv]

Hi there,

In my opinion, you can create a drop down menu for your category items with unbranded keywords and then link them with the targeted product page. It will help your visitors to search the product with generic (unbranded) keywords as well. You don't need to create a duplicate page here. You can simply tweak the content to accommodate the non-branded keywords as well. Also, you can use your non-brander keywords as anchor text for internal linking & external backlinks.

I would advice you to see your website's internal search trends to find out which non-branded terms people are using while exploring your website.

I hope this will help.

[KristinaKledzik]

_Definitely _don't create any duplicate content here. I think you're on the right track, though: create some navigation pages that are optimized for unbranded search, and use those as an alternative way to find product pages, beyond just the original branded way.

Good luck!

Kristina