How to avoid keyword stuffing in dynamic pages?

[striple]

Our new home page which is in development has been identified as being keyword stuffed for a particular search word. The problem is that the page includes a dynamic feed pulled in from our database. It would be similar to booking.com for example coming up as keyword stuffed for the word hotel. But hotels are their business and so any instance of the word hotel is probably relevant.  Our problem is similar. How detrimental would this be for SEO? And does anyone have any ideas how this can be worked round?

[trung.ngo]

Hey there,

What tool are you using that is qualifying the page as being keyword stuffed? In my experience, if the keyword is highly relevant to your business, this should not be an issue with Google. More likely an issue with the tool you're using not factoring in business relevance to the keyword--in other words, looking simply at the number of times a word appears without taking context into account. Unless you're seeing a verifiable negative impact, I would not worry about this, assuming that the keyword is as relevant to the business as the example you've outlined above.

If you're really, really convinced that it is negatively affecting your rankings, then you can go wrap your dynamic content in an iframe to prevent search engines from associating the content with the page itself.

-Trung

[MoosaHemani]

This happens sometime that your keyword started to get stuffed as you are using that same keyword again and again on the same page. Actually tool is there to tell you that the amount of that particular keyword is more than normal on the page.

When it comes to keyword stuffing, I always believe that its not about how many times you are using one keyword on the page but its more about if the content on the website looks original and helpful to the audience?

In-case you think that the overall feel of the content looks stuffed then you probably should consider changing it but if not then you should carry on with that.

Hope this helps!

[striple]

1. Trung thank you,

We are using the Moz page grading tool.

What it comes down too is, does the Page Grading tool really reflect what google would interpret as Keyword stuffing or not? Using the grader sites like hotels.com and last minute.com   the Moz on page grader says they are all keyword stuffed for the term hotels...a key search term for their business. After all every hotel is called Hotel Something.

I wonder if anybody from Moz product could help here.

[Cyrus-Shepard]

I agree with Trung. Keep in mind that any tool, including Moz's, take a one-size-fits-all approach. The tool is meant to warn you when your page doesn't follow best practices - but if there's a perfectly legitimate reason for the words to be there, don't sweat it. If the keywords make sense, by all means leave them in there.

You don't always have to follow best practices.

On the other hand, if you fear the page isn't ranking well because of over-optimization, there are other places you can controll use of keywords, such as the

• title tag,
• the alt attribute in photos,
• headers,
• the URL and
• incoming anchor text.

Often, for over-optimized pages, toning down the keywords in these areas can make a difference.

The one thing I would caution against is placing any text you want to hide in an iFrame, as Google is getting good at associating those with the page content.

Hope that helps! Best of luck with your SEO.