How to get star ratings from Google Places to show up for my site in the SERP

[PottyScotty]

Hi my cottage has star ratings in Google places, is there a way to show them under my sites in the google results?

Thanks for any advice

UKAEds8

[HashtagJeff]

To get the star ratings under your Google organic results you must use Schema microdata in order to produce those. I don't think there's a way to get Google star ratings outside of the map packs.

[TomRayner]

I highly recommend reading AJ Kohn's latest blog post on the rich snippets algorithm.

Yes, getting the schema markup in place will technically enable you to have the stars appear in the SERPs, but reading that blog post will tell you where and when they will appear, which is very important.

[Dr-Pete]

Here's the official info on review snippets, if you don't have them set up:

https://support.google.com/webmasters/answer/146645?hl=en

Keep in mind that setting up the microdata is not always sufficient. Google is still going to look at the authority/quality/etc., of the page, and rich snippets are often query-dependent (you don't get them on every search just because you got them on one search). For most sites, though, the microdata is a good start.