Why is my contact us page ranking higher than my home page?

[mblsolutions]

Hello,

It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page.

I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page.

I'd appreciate any help or advice you might have.

Thank you.

[donford]

Hi,

I checked the business name and got your homepage as first result here from Dayton, OH, USA. See image attached. It would be hard for us to diagnose other keywords without knowing what they are. Though I understand why you may not want to list them.

One thing you may also want to try is using private browsing to check search results. I would also highly recommend if you haven't already is to create a campaign here at moz and use the analytics tool as it will not only tell you the rank for the keyword but also the URL associated with it. (see second image for example).

Hope that helps,

Don

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[mblsolutions]

This post is deleted!

[mblsolutions]

Hi Don,

That's great thank you for your time and help. I really appreciate it.

[BruceA]

Hi

Compare both Pages, check keywords in both pages and see where they appear in each. Title, URL, h1 etc. Content. If contact us is stronger than the keyword then it might rank the page higher.

Hope that helps

Bruce

[mblsolutions]

Hi Bruce

That's great thank you for the information and all your help.