How can I fully take advantage of press coverage to aid my SEO efforts?

[NgEF]

I run the digital marketing for a local start-up that's ranking for groups of semi-related keywords. We've been around for about 6 months in beta and have recently (a few days ago) done our official launch. We're starting to get some coverage in local media and I've tried my best to ensure that links to our site are included with a good range of keywords.

What else can I do to fully take advantage of the press coverage that will be coming our way?

[JarnoNijzing]

Dear LGW,

personally I've had a website that got some media coverage and even book coverage by someone. I didn't try to change the keywords used but wanted to see how they would link to me. This happened about a year of 4 ago and since then the branded searches my the company name have risen enormously.

So the best way is to get mentioned in my opinion. If press states also come online and they announce you by your company name with/without website address, then you should definitely see some change in branded search queries or lots more visitors to the page found on that term.

Hope this helps you some.

Regards
Jarno

[NgEF]

Hi Jarno,

This happened some time ago and I actually exited the business.

In hindsight, what you commented on was exactly correct. At the launch of the business, I had 0 brand queries. A year later, I had over 2000 monthly brand queries.

What happened was that the press covered us in print, but we also became a 'resource' for the reporters. Every time they had a question or were writing an article for something related, for example seasonal trends in classes, or newly popular classes, they reached out to us and would often quote us in their articles.

Interestingly as well, offline articles in the newspapers eventually made their way online and when i found these articles indexed as well, I reached out to my new-found contacts there and they were glad to link the company's name over to the site.