For companies with multiple locations, does Google mind "Duplicate Content" in local (maps) business descriptions?

[Thriveworks-Counseling]

I have about 20 locations for my counseling company "Thriveworks" on google. I am getting ready to submit a spreadsheet and take advantage of the new "bulk upload" to manage these locations. Each of my locations has a description that is basically the same in terms of sentiment, but 100% original content (because Google has historically hated duplicate content). 1) Should I copy and paste each location's current unique description into the spreadsheet, or just write one very good description and copy it for all 20 locations?2) Does Google like/dislike "duplicate content" as it applies to business descriptions?3) Is changing a location's description likely to temporarily harm the "ranking" of my business location in search results?Will really appreciate any help...

[Thriveworks-Counseling]

Hi Everyone,

I got this question answered by google and thought I'd share.

Hello Anthony, Thank you for the clarification, You have creative control of the information displayed. The bulk spreadsheet allows you to enter in a blanket description. However on a personal note I prefer custom when I read a page, (and it does no harm to customize) to me it makes it feel more "friendly". Customizing a description should have no effect on ranking, any changes can take a day or 2 to be seen. In that time the page may act strange, but it should be back to normal within the week. Ultimately the choice to personalize or use a standard description is up to you. Here it will have no effect on verification or ranking. To be concise, I suppose the answers are as follows: 1) Should I copy and paste each location's current unique description into the spreadsheet, or just write one very good description and copy it for all 20 locations?This is 100% your personal preference.   2) Does Google like/dislike "duplicate content" as it applies to business descriptions?  Google does not care.3) Is changing a location's description likely to temporarily harm the "ranking" of my business location in search results?No. It has no effect.  Hope this helps!