Google displaying a content box above the listing link for top ranking listing in SERPs

[james.harris]

Hi,

In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link.

Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard

• list code.

  Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected?

  We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages.

  Thanks.

  Damien

  ZmPJVSl.png

[DJ123]

Google picks this particular feature out based on what they view as the most relevant resource for that particular content or question asked in the search bar.

There is not a way to make this display or force them to display yours as the resource.  Become the authoritative source of information and reliable source for a particular topic, and you may get displayed in this.

[james.harris]

Thanks. I was afraid that was the case!