Can you track calls generated from your facebook page?
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When a mobile user clicks our phone number from our facebook page it gives them the call button on their smart phone - is there any way to record the number of calls that are being generated from our facebook page?
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I haven't used it before, but I have heard of this service brought up a couple of times with people in the SEO circle, http://www.logmycalls.com/social-media
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You can sign up for a call tracking service, set up a special number, and use that to track the calls from Facebook.
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depends what sort of business you have... if it's an ecommerce biz with no physical storefront, use a unique call tracking number...
but if it's a business with a physical location, you don't want to use a different tracking number on all of your different web properties, cause that will wreak havoc with the local ranking algorithm. You've got to have 100% consistency between all of your online citations to rank well in local searches.
Is it that important to track that someone clicked the number in Facebook as opposed to your website? Remember, most people don't interact much on a business' FB wall, they interact with the posts in their own stream after liking the business...
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It really isn't that important, we are brick and mortar (law firm actually) and are launching kind of a social grand opening in the next month, so I was just curious to see if our FB page started generating any direct conversions. You are right about tracking a different phone number, I have worked really hard to make our web presence consistent and do not want to jeopardize that in any way.
Thanks everyone for your feedback!!