Slug construction question

[TheaterMania]

Hi there, question about what constitutes an optimal slug.

I work for a Theater news site. An article we recently wrote announced the opening of the musical "Holler if you hear me," which features the music of Tupac Shakur.

We considered a few options, including holler-if-you-hear-me-opens-on-broadway and tupac-musical-opens-on broadway.

Any suggestions?

Also, if the full URL reads something like theatermania.com/broadway/news/06-2014/[slug], should we try to ensure that the term 'broadway' never appears in the slug to reduce redundancy? Keep in mind that the term 'broadway' is a pretty popular search term.

[WhoWuddaThunk]

What's your market, how are you promoting it and is it being searched for already?

The two things that you should consider heavily are limiting the dashes, because there is a correlation with lower rankings with more dashes, and what's easiest for users?

Personally, I'd just keep it /holler-if-you-hear-me

Broadway is already in the URL string, so it would be redundant to put it in the slug, and that's enough to know what the page is about for a user.  Then you can make the Title a little more engaging.

[David-Kley]

"theatermania.com/broadway/news/06-2014/[slug]"

Sounds like you are using Wordpress for the site. I would set it as simple as possible, and not inlcude any info but what you want to rank.

You can add broadway into the URL structure, since you can do custom URL's. No need for it to be its own category, unless that is a big category on your site.

I personally like this one "holler-if-you-hear-me-opens-on-broadway" since it includes everything but tupacs name, which I would include