Is it best to have products and reviews on the same URL?

[DA2013]

Hi Moz,

Is it better to have products and reviews on the same or different URLs?

I suspect that combining these into one page will help with rankings overall even though some ranking for product review terms may suffer.

This is for a hair products company with tens of thousands if not hundreds of thousands of reviews.

Thanks for reading!

[Andy-Halliday]

On one URL.

How I have always tried to explain it to people before.

If you have two urls and a person is searching in google, you are leaving it upto Google to pick the correct page to display. Google isn't perfect and may show the user the wrong URL and not help the user. However if all the information is on one url, then you don't need to worry about this. Plus you don't need to build links into two pages, just one page (hopefully getting you a better page authority and ranking). Plus it adds fresh unqiue content onto otherwise product pages, which can be similar across the web

If you worried about not ranking because of the word review missing from the URL, this is only a small issue but the benefits of the above IMO out weight the slight disadvantage.

Great article by Econsultancy on benefits of Reviews on product pages: https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them#i.1mpjwvuml2epzz